Apparently, according to a recent survey of 2000 men in the UK, almost half of them would give up sex for six months in exchange for a free 50-inch plasma television. Of course, the article fails to mention whether these men were having sex on a regular basis in the first place. It would be a pretty trivial decision to give up something you don't have in exchange for a free HDTV. As for myself, it would certainly be a tempting offer, but I think it's one of those things where it's fairly easy to say that you'd do it when you don't have to actually make the decision.
What my wife (and subsequently myself) found surprising was the lower rate of women (around 33%) who would make the same sacrifice. Does this speak more for women's enjoyment of sex or for their indifference to technology? Judging by my wife's reactions to my current hunt for a high definition television, I think it's more the latter. However, when asked to choose between chocolate and sex, British women favored chocolate by more than half.
I guess this could be summed up as (Men => HDTV) AS (Women => Chocolate). This just further shows the differences between men and women: men would rather get fat sitting on their butts watching the game and women would rather get fat by ingesting tons of candy. The clincher in that last article, though, is that some of these women chose chocolate instead of sex because "chocolate provides guaranteed pleasure." Ouch. Luckily it was an anonymous survey, or that guy would be in serious therapy.